The e-commerce software hub comrce appoints Boris Redlich as Chief Revenue Officer retroactively as of January 1, 2026. In his new role, he is responsible for Partner Management and Customer Success & Support across the Group. He will retain his operational focus as managing director at the subsidiary Amainvoice.
comrce is realigning its management structure for the next phase of growth. Boris Redlich, who only started as managing director at Amainvoice in September 2025, is expanding his area of responsibility and moving up to the C-level of the comrce Group. As Chief Revenue Officer (CRO), he will from now on strategically bundle and manage the customer and partner-oriented areas of the entire Group.
Focus on excellent customer journeys and strong partnerships
By creating the CRO position, comrce is pursuing the goal of harmonizing service quality across all brands — including Billbee, Amainvoice, Replyco and VentoryOne — and raising it to a new level. For customers and partners, the focus is on smooth and efficient cooperation.
By bundling strategic responsibility for the remaining independent areas of Partner Management and Customer Success, comrce ensures that customers benefit optimally from the synergies of the software hub. The goal is a seamless customer journey in which software and support work together perfectly, supplemented by access to a powerful partner network.
Dual role as a strategic link
The new position does not mean a withdrawal from Amainvoice's operational business. On the contrary: Boris Redlich remains anchored there as managing director. This dual function serves as a bridge to scale the successful processes and impulses from the Amainvoice business to the entire COMRCE Group.
“In just a few months with Amainvoice, Boris has impressively demonstrated how to combine operational excellence with strategic vision.”, explained David, CEO of Comrce. “With him as CRO, we are filling a key position that is of central importance for our retailers and partners. His experience in linking customer needs and partner networks makes him the ideal person to shape the service experience at comrce in the long term. ”
Auch Boris Redlich looks ambitiously at the new task: “Real success in e-commerce today comes from the ecosystem. By closely integrating partner management and customer success, we create an environment for our retailers in which they can grow faster. I am now looking forward to driving this holistic approach forward for the entire COMRCE Group. ”
About comrce: comrce is the leading software hub for e-commerce that combines specialized solutions such as Billbee, Amainvoice, Replyco and VentoryOne under one roof. With the aim of offering retailers an integrated ecosystem for automation, multichannel management and revenue optimization, comrce helps thousands of online retailers scale their business.
