Amainvoice, part of the software hub comrce, wins Boris Redlich an experienced e-commerce and SaaS manager as a new Chief Operating Officer (COO). With his many years of expertise in internationalization, sales, process optimization and post-merger integration, he will significantly advance the operational development and strategic scaling of Amainvoice and Comrce.
Over the past ten years, Boris Redlich has gained extensive management experience in the e-commerce and SaaS industry. With Shopware, the leading e-commerce platform for SMEs, he was responsible for European internationalization and overall management of sales and customer support teams. As Vice President Sales & Customer Success at PAQATO He made a decisive contribution to the company's growth, managed complex re-organization, pricing and partner projects and supervised the post-merger phase with the easybill Group. He is also the founder of a digital agency and is well connected in the e-commerce community.
“I was impressed that comrce and Amainvoice are positioning themselves at an exciting e-commerce interface: combining data, automation and revenue optimization. The opportunity to take these platforms into the next phase of growth with a clear strategic course and to contribute my know-how immediately convinced me,” says Boris Redlich.
As COO at Amainvoice, he is responsible for core operational processes — from product and project management to sales and customer processes to internal structures and strategic partnerships. A particular focus is on Modularization of integrations, who Optimize onboarding and support processes as well as the implementation of new Go-to-market strategies.
With a view to the coming months, Boris Redlich mentions clear priorities:
- Sharpen market & customer analysis: Prepare strategic decisions based on data
- Prioritize integration & product roadmap: Focus on modular API approach
- Expand onboarding & self-service: Digital onboarding flow, AI-powered support, and community approach
- Promote team alignment & cultural work: Open communication and a common understanding of goals
“I see the biggest opportunity for comrce and Amainvoice in their clear positioning as a leading provider of automated accounting and data integration solutions in e-commerce. It is crucial to identify and set trends at an early stage — both technically and in customer communication. I want to set up Amainvoice in such a way that we are always one step ahead technically and strategically,” continues Boris Redlich.
He is particularly concerned about a user-oriented development push ahead and a team culture to create that focuses on personal responsibility, transparency and joint success.
About Amainvoice
Amainvoice is the specialized solution for automated invoicing, tax compliance and data integration in Amazon retail. As part of the software hub Comrce Amainvoice combines its strengths with other solutions such as Billbee, Replyco and VentoryOne — for a holistic, integrated e-commerce ecosystem.
