New branding for Amainvoice: A fresh look for the VAT compliance solution

Sep 25, 2025

After months of intensive planning and development, Amainvoice, as part of comrce, is pleased to present its new logo and color scheme. With its fresh look, Amainvoice underlines its position as a modern, user-friendly and reliable solution for Amazon retailers' international tax and accounting challenges.

A new look, the same expertise

The rebrand of Amainvoice is an expression of the development and innovative spirit that has shaped the product since its launch. With the redesign, Amainvoice is sending a clear signal: Users can rely on a future-oriented product that meets the complex requirements of e-commerce.

“Our new branding shows how Amainvoice has evolved as part of the COMRCE software hub. We don't just want to offer technical solutions, but a brand that stands for trust, efficiency and modern technology,” explains David Pohlmann, CEO of comrce.

Behind the new design

The new logo uses clear, reduced forms that symbolize the simplicity and precision of the software without losing its familiar and established look. The colors are fresh, contemporary and represent stability and innovation — a combination that fits Amainvoice's mission perfectly: to help online retailers navigate the tax landscape with ease and security.

Amainvoice has not only steadily expanded its range of functions in recent years, but has also established itself as an integral part of the COMRCE software hub in 2024. The new design is therefore a logical step to visually underline this development.

What stays the same?

Nothing will change for existing customers — except that they can look forward to an even fresher and more contemporary brand presence. The proven functions and excellent support from the Amainvoice team will of course be retained.

The new branding is also accompanied by a new, more detailed website, which the team worked on for a long time in the background. Merchants get lots of information about Amainvoice, the associated functions and the company behind Amainvoice. The new branding is now available at Site (amainvoice.de) and implemented in all communication channels.

About Amainvoice: As part of the COMRCE software hub, Amainvoice offers a specialized VAT compliance solution that helps Amazon retailers comply with tax requirements in international trade. The user-friendly software makes it easier to process tax requests so that retailers can focus on what's important: their success in e-commerce.

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