What are the best e-commerce tools?

What are the best e-commerce software solutions to save time and money?

The best e-commerce tools automate your recurring tasks like order processing, inventory management, shipping, and invoicing. They save you valuable hours every day and give you back the time you need for your business.

What are the best marketing & analytics tools?

Marketing and analytics tools help you plan campaigns efficiently, automate recurring tasks, and evaluate key metrics like clicks, conversions, and revenue. This saves you time, reduces errors, and lets you see at a glance which measures are driving your online shop forward.

Mailchimp

Mailchimp is a marketing platform for email campaigns, automation, and audience management. You can use the tool to set up newsletters or personalized campaigns and analyze their performance.

Target audience: no industry focus

Features: Email marketing | Marketing automation | Audience segmentation | Customer journeys | Campaign reporting | Landing pages | A/B testing | Integrations with shop systems

Contract term: monthly or annually

Price: free version available, paid plans starting at €11.44/month

Free trial: Yes, 14 days

Go to Mailchimp

Klaviyo

Klaviyo is a marketing automation platform for e-commerce that allows you to manage email and SMS campaigns based on customer data, purchasing behavior, and shop events. The tool helps you precisely segment target audiences, set up automated flows, and increase recurring revenue through personalized communication.

Target audience: no industry focus

Features: Email marketing | SMS marketing | Marketing automation | Audience segmentation | Personalized flows | Abandoned cart emails | Product recommendations | Forms & pop-ups | A/B testing | Reporting & analytics | Integrations with e-commerce systems

Contract term: monthly or annually

Price: free version available, package pricing depends on selected features

Free trial: About the free account

Go to Klaviyo

What are the best tools for great e-commerce customer service?

With the right customer service tools, you can handle e-commerce inquiries faster and more reliably. They help you improve your support and increase your conversion rate.

comrce: trusted by the best

comrce brings together innovative software solutions, that make everyday life in e-commerce easier. This is how we help online retailers build and scale their e-commerce businesses.

Frequently Asked Questions

Not sure which tools are the right fit for you? We answer the most frequently asked questions about the best e-commerce tools.

Which tools do I need as an e-commerce merchant?

To ensure your online business runs smoothly from the start, you need the right tools in the following areas: an ERP system for inventory and orders, a shipping tool for seamless delivery, an accounting solution for invoices and finances, a customer service tool for fast, structured communication, and marketing & analytics tools so you know what is actually working.

What are the best tools for beginners?

At the beginning, it is best to limit yourself to a few, meaningful tools. Every new tool means you have to learn how to use it and invest resources. Ideally, you should choose a tool that covers the core areas. Billbee, for example, bundles the most important functions (inventory management, invoicing, shipping, accounting preparation, etc.) into one interface. It is intuitive to use, starts at €9/month, and avoids unnecessary overhead. For your marketing and initial analysis, Google Analytics and Hotjar are sufficient to start with. Both tools are free and ready to use immediately to help you understand how visitors behave on your site.

What are the best software solutions for small e-commerce merchants?

For order processing, Billbee is the ideal solution. This multichannel tool combines inventory management, shipping, invoicing, and accounting preparation, and is tailored precisely to the needs of small and medium-sized merchants. Furthermore, Billbee grows with you as your business scales. For your marketing, you can rely on free tools like Google Analytics and Hotjar, as well as the free versions of Klaviyo or Mailchimp. And to ensure your customer service runs well from the start, an affordable and intuitive tool like Replyco is a smart choice.

Which e-commerce tools help with automation?

For cross-tool automation, Zapier and Make are great choices. They are flexible, powerful, and offer plenty of room for custom workflows. If you want to automate your order processing (invoices, shipping, communication, etc.), Billbee is your best bet. The advantage: many automations are already pre-configured and just need to be customized by you. This allows you to get started right away.