What are the best e-commerce tools?

For greater efficiency: Billbee as a lean e-commerce ERP, VentoryOne for automated inventory management, Zapier and Make for custom automations, and Lexware Office for accounting. For your marketing & analytics: Google Analytics, Hotjar, Canva, Mailchimp, and Klaviyo. For customer support: Replyco as an e-commerce helpdesk, Zendesk, or Gorgias.

The Best E-Commerce Tools 2026

What are the best marketing & analytics tools?

Marketing and analytics tools help you plan campaigns efficiently, automate recurring tasks, and evaluate key metrics like clicks, conversions, and revenue. This saves you time, reduces errors, and lets you see at a glance which measures are driving your online shop forward.

Google Analytics

Google Analytics is a web analytics tool, which allows you to measure the behavior of your shop visitors, conversions, and campaign performance. This makes it easy to understand which channels are driving revenue and where users are leaving your shop.

Target audience: Website operators

Price: free

Go to Google Analytics

Hotjar

Hotjar is an analytics and feedback toolthat uses heatmaps, session recordings, and surveys to help you better understand how users navigate your shop. This allows you to quickly identify usability issues, conversion hurdles, and optimization potential on product, cart, or checkout pages.

Target audience: Website operators

Term: monthly or yearly

Price: free version available, paid plans starting at €39/month

Free trial: Yes, with a free account

Go to Hotjar

Canva

Canva is a design tool that lets you quickly create graphics, social media posts, ads, presentations, and other marketing materials for your shop. It is especially useful if you want to produce visual content for campaigns, product communication, and branding without a lot of design effort.

‍Target audience: no industry focus

Term: monthly or annually

Price: free version available, paid plans starting at €12/month

Free trial: Yes, 30 days

Go to Canva

Mailchimp

Mailchimp is a marketing platform for email campaigns, automation, and audience management. You can use the tool to set up newsletters or personalized campaigns and analyze their performance.

‍Target audience: no industry focus

Contract term: monthly or annually

Price: free version available, paid plans starting at €11.44/month

Free trial: Yes, 14 days

Go to Mailchimp

Klaviyo

Klaviyo is a marketing automation platform for e-commerce that allows you to manage email and SMS campaigns based on customer data, purchasing behavior, and shop events. The tool helps you precisely segment target audiences, set up automated flows, and increase recurring revenue through personalized communication.

‍Target audience: no industry focus

Contract term: monthly or annually

Price: free version available, package pricing depends on selected features

Free trial: About the free account

Go to Klaviyo

What are the best tools for great e-commerce customer service?

With the right customer service tools, you can handle e-commerce inquiries faster and more reliably. They help you improve your support and increase your conversion rate.

Replyco

Replyco is the ideal helpdesk for e-commerce merchants. The tool consolidates all your customer communication into a single, user-friendly inbox. It also provides all the order and customer data you need for quick and accurate responses in one view. This allows you to automate and optimize your customer support.

Target audience: E-commerce merchants

Contract term: cancelable monthly

Price: from €9/month

Free trial: Yes, 30 days

Go to Replyco

Zendesk

Zendesk is a customer service platform that lets you manage inquiries from email, chat, phone, social media, and self-service all in one place. The tool allows you to centrally manage multi-channel support and automate your support processes.

‍Target audience: industry-agnostic

Subscription term: monthly or annually

Price: from €25/month (€19/month with annual subscription)

Free trial: Yes, 14 days

Visit Zendesk

Gorgias

Gorgias is a customer service platform for e-commerce merchants that allows you to manage support inquiries across all channels and link them directly to shop data. It is particularly useful if you want to automate recurring inquiries and resolve questions regarding orders, returns, or products more quickly.

Target audience: multichannel merchants

Billing cycle: monthly or annually

Price: from $40/month

Free trial: Yes, 7 days

Go to Gorgias

What are the best e-commerce software solutions to save time and money?

The best e-commerce tools automate your recurring tasks like order processing, inventory management, shipping, and invoicing. They save you valuable hours every day and give you back the time you need for your business.

Billbee – as an all-in-one solution (lean e-commerce ERP)

Billbee is an all-in-one solution for e-commerce merchants. With Billbee, you can manage orders centrally, synchronize inventory across channels, automatically create invoices and shipping labels, and manage your customer communication more efficiently. The tool bundles all essential functions into one interface and serves as the control center for all your sales channels.

‍Target audience: E-commerce & multichannel merchants

Contract term: cancelable monthly

Price: from €9/month

Free trial: Yes, 30 days

Go to Billbee

VentoryOne – for automated inventory management

VentoryOne is a smart inventory management tool for multichannel retailersthat keeps track of your entire flow of goods. Based on your sales figures, the tool calculates precise forecasts so you always reorder from the manufacturer or redistribute stock in time before you run out. Especially useful for Amazon sellers: the tool handles the complex creation of FBA shipping plans for you.

Target audience: Multichannel retailers

Contract term: cancelable monthly

Price: from €9.99/month

Free trial: Yes, 14 days

Go to VentoryOne

Zapier – for custom automations

Zapier is a no-code automation platform that lets you connect your e-commerce applications using so-called Zaps. This allows you to automatically transfer orders, leads, customer data, and notifications between your tools.

Target audience: industry-agnostic

Features: Set up custom automation rules, e.g., transferring order and customer data or connecting tools with each other

Term: monthly or annually

Price: free version available, paid plans starting at $19.99/month

Free trial: Yes, 14 days

Go to Zapier

Make – for custom automations

Make is a visual automation platform that lets you connect your e-commerce tools without any coding, for example, by managing data flows between your online shop, marketplace, payment providers, CRM, and spreadsheets.

Target audience: no specific industry focus

Features: Set up custom automation rules, e.g., transferring order and customer data or connecting tools with each other

Term: monthly or annually

Price: free version available, paid plans starting at $10.59/month

Free trial: About the free account

Go to Make

Lexware Office – as an accounting tool

Lexware Office is cloud-based accounting software that lets you capture receipts, create invoices, and organize your bookkeeping digitally. Depending on your plan, the tool also supports you with income surplus statements (EÜR), VAT, e-invoices, and collaboration with your tax advisor.

Target audience: no industry focus

Contract term: cancelable monthly

Price: from €21.90/month

Free trial: Yes, 30 days

Go to Lexware Office

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Frequently Asked Questions

Which tools do I need as an e-commerce merchant?

To ensure your online business runs smoothly from the start, you need the right tools in the following areas: an ERP system for inventory and orders, a shipping tool for seamless delivery, an accounting solution for invoices and finances, a customer service tool for fast, structured communication, and marketing & analytics tools so you know what is actually working.

What are the best tools for beginners?

At the beginning, it is best to limit yourself to a few, meaningful tools. Every new tool means you have to learn how to use it and invest resources. Ideally, you should choose a tool that covers the core areas. Billbee, for example, bundles the most important functions (inventory management, invoicing, shipping, accounting preparation, etc.) into one interface. It is intuitive to use, starts at €9/month, and avoids unnecessary overhead. For your marketing and initial analysis, Google Analytics and Hotjar are sufficient to start with. Both tools are free and ready to use immediately to help you understand how visitors behave on your site.

What are the best software solutions for small e-commerce merchants?

For order processing, Billbee is the ideal solution. This multichannel tool combines inventory management, shipping, invoicing, and accounting preparation, and is tailored precisely to the needs of small and medium-sized merchants. Furthermore, Billbee grows with you as your business scales. For your marketing, you can rely on free tools like Google Analytics and Hotjar, as well as the free versions of Klaviyo or Mailchimp. And to ensure your customer service runs well from the start, an affordable and intuitive tool like Replyco is a smart choice.

Which e-commerce tools help with automation?

For cross-tool automation, Zapier and Make are great choices. They are flexible, powerful, and offer plenty of room for custom workflows. If you want to automate your order processing (invoices, shipping, communication, etc.), Billbee is your best bet. The advantage: many automations are already pre-configured and just need to be customized by you. This allows you to get started right away.