What are the best e-commerce events in Germany?
The best events are those where you can discover new e-commerce trends, gain valuable knowledge and fresh insights, and connect in person with other merchants and industry experts. You shouldn't miss these events in 2026:
AMZ Hacking Live
Europe's leading Amazon FBA conference – a one-day event in Berlin featuring live presentations, masterclasses, and a large expo area. The focus is on Amazon strategies, brand building, and scaling in the FBA sector. Known for its community atmosphere and an after-party at its own dedicated venue.
Date: January 24, 2026
Location: STATION, Berlin
Target audience: Amazon sellers, FBA merchants, e-commerce brands
Ticket price: From 99 euros
OMT Summit
One of Germany's largest online marketing and e-commerce events, featuring over 140 expert presentations across 10 stages, as well as numerous masterclasses. Around 2,500–3,000 attendees from across the German-speaking region gather for two days of intensive knowledge transfer, practical learning, and lively networking.
Date: March 5–6, 2026
Location: Maritim Hotel, Düsseldorf
Target audience: Online marketing and e-commerce professionals, agencies, decision-makers
Ticket price: From €499
sellerbarcamp Munich
The sellerbarcamp is an event series for active and aspiring online retailers. The program is not set in advance but is shaped by the participants themselves. No lectures or sales pitches, just sessions with real added value from sellers for sellers. This ensures the event is highly practical and offers legendary networking opportunities.
Date: March 26, 2026
Location: Munich
Target audience: Active and aspiring online retailers, multichannel retailers
Ticket price: Standard ticket from €49.99
multichannelday
Every year, multichannelday provides a comprehensive overview of all relevant sales channels in digital commerce – from Amazon and Google to social commerce and niche marketplaces. With over 2,000 attendees and more than 120 exhibitors, the event has established itself as a staple in the German-speaking e-commerce scene. The focus is on practical application, knowledge transfer, and direct exchange.
Date: April 23, 2026
Location: RheinEnergieSTADION, Cologne
Target audience: Online retailers, multichannel sellers, service providers, decision-makers
Ticket price: from 79 euros
e-Commerce Day by Kaufland
Major industry event at the RheinEnergieSTADION featuring over 2,000 attendees, 100 exhibitors, and 30 presentations across 3 stages. Complemented by a beach BBQ the evening before and an after-show party. Focus on current trends in online retail and direct exchange with exhibitors and service providers.
Date: June 11, 2026
Location: RheinEnergieSTADION, Cologne
Target audience: Online retailers, service providers, manufacturers
Ticket price: from 99 euros
sellerbarcamp Berlin
The sellerbarcamp is an event series for active and aspiring online retailers. The program is not set in advance but is shaped by the participants themselves. No lectures or sales pitches, just sessions with real added value from sellers for sellers. This gives the event maximum practical relevance and a legendary networking atmosphere.
Date: June 18, 2026
Location: Smarketer office, Berlin
Target audience: Online retailers, marketplace sellers
Ticket price: Standard ticket from €49.99
K5 Conference
One of Germany's most renowned e-commerce conferences, focusing on decision-makers in digital retail. The event centers on current developments in e-commerce platforms, composable commerce, system integration, and scalable commerce architectures. Featuring top-tier speakers and intensive networking.
Date: June 23–24, 2026
Location: Estrel, Berlin
Target audience: Decision-makers, manufacturers, and technology partners in digital retail
Ticket price: from €499
E-Commerce Night
The E-Commerce Night is an evening event that combines networking with professional exchange in a relaxed atmosphere. It is designed for e-commerce professionals looking to connect outside of traditional conference formats.
Date: July 3, 2026
Location: Stuttgart
Target audience: E-commerce professionals, online retailers, service providers
Ticket price: from 99 euros
sellerbarcamp Bonn
The sellerbarcamp is an event series for active and aspiring online retailers. The program is not set in advance but is shaped by the participants themselves. No lectures or sales pitches—just sessions with real added value from sellers, for sellers. This ensures the event is highly practical and offers a legendary networking experience.
Date: September 11, 2026
Location: Post Tower, Bonn
Target audience: Active and aspiring online retailers, multichannel retailers
Ticket price: Standard ticket from €49.99
DMEXCO
Europe's leading digital marketing & tech event – a must-attend for anyone driving e-commerce and digital marketing forward. The brightest minds in the digital economy meet across multiple stages, masterclasses, and the expo.
Date: September 23–24, 2026
Location: Koelnmesse, Cologne
Target audience: Marketing, e-commerce, and tech decision-makers, agencies
Ticket price: From €69
sellerbarcamp Hamburg
The sellerbarcamp is an event series for active and aspiring online retailers. The program is not set in advance but is shaped by the participants themselves. No lectures or sales pitches—just sessions with real added value from sellers, for sellers. This ensures the event is highly practical and offers a legendary networking experience.
Date: October 8, 2026
Location: betahaus, Hamburg
Target audience: Active and aspiring online retailers, multichannel merchants
Ticket price: Standard ticket from 49.99 euros
Händlerbund SellerDay
The Händlerbund's dedicated e-commerce conference featuring top-tier presentations, in-depth workshops, and renowned service providers. Full-service catering and an after-show party for networking are included. Ideal for online retailers looking for practical insights and wanting to expand their network.
Date: October 29, 2026
Location: Congress Center Leipzig
Target audience: Online retailers, DTC brands, startups, service providers
Ticket price: From 129.90 euros






