The best Afterbuy alternatives for 2026

What is the best Afterbuy alternative?

Afterbuy consolidates core e-commerce processes—such as product and order management, inventory, shipping, and multi-channel sales—into a single platform. The best alternative for you depends on which functions you need to replace and the complexity of your operations. For many e-commerce merchants, Billbee is a strong Afterbuy alternative: the system includes all essential e-commerce features and allows for custom automation. If you primarily sell internationally and across many marketplaces, PlentyONE may be a good fit. And if you are looking specifically for a robust inventory management system, JTL is another viable option.

Billbee

Billbee is the ideal Afterbuy alternative for online merchants looking for a scalable and intuitive multi-channel solution. With Billbee, you can manage all your sales channels, payment providers, and shipping carriers in one system and easily automate all your processes (inventory management, invoicing, shipping management, accounting preparation, stock management, and much more).

‍Target audience: E-commerce & multi-channel merchants

Features: Inventory & stock management | Order processing | Invoicing | Customer communication | Shipping management | Accounting preparation | Reporting & analytics | Numerous custom automation options

Contract term: monthly cancellation

Price: from €9/month

Free trial: Yes, 60 days for Afterbuy users

Go to Billbee

PlentyOne

PlentyONE (formerly Plentymarkets) can be a great alternative if you primarily sell on marketplaces, use international sales channels, and want to manage your listings and orders centrally.

Target audience: E-commerce merchants

Features: Product data management | Multichannel sales | Order processing | Inventory & warehouse management | Process automation | Customer management & communication | PlentyONE online shop | POS | Reporting & analytics

Contract term: Typically 12 months (depending on agreement)

Price: From €59/month

Free trial: Yes, 30 days

Go to PlentyONE

JTL

JTL can be a great alternative for online merchants looking to combine comprehensive inventory management with a vast ecosystem of shop, POS, warehouse, and marketplace solutions.

Target audience: E-commerce merchants

Features: Customer management | Product & assortment maintenance | Sales | Purchasing | Warehouse | Shipping | Returns | Payments & accounting | Organization & administration | Statistics | Automation | Production

Contract term: Monthly or annually

Price: From €0/month (up to 500 items)

Free trial: Yes, with the JTL Start plan

Go to JTL

Xentral

Xentral can be a suitable alternative for e-commerce businesses looking to consolidate inventory, purchasing, order processing, shipping, and financial accounting into a single ERP system.

Target audience: various industries

Features: PIM | Customer Data & CRM | Purchasing | Inventory Management | Shipping | Returns Management | Reporting & Analytics | Production | Accounting | Order Management | POS & Cash Register System | Merchandise Management | Inventory App | Mobile Picking App

Contract term: monthly or annually

Price: from €99/month (billed annually)

Free trial: Yes, 14 days

Go to Xentral

weclapp

weclapp can be a great alternative for online retailers who want to manage CRM, order processing, purchasing, inventory, and commercial processes alongside their merchandise management in one centralized, cloud-based ERP solution.

Target audience: various industries

Features: Quotes & Invoices | Tasks & Calendar | Accounting & Banking | CRM | Order Processing | Time Tracking | Project Management | Inventory Management | Purchasing | Warehouse Management | Production

Term: monthly or annually

Price: from €163 per month/user (annual contract, ERP Trade package)

Free trial: Yes, 30 days

Go to weclapp

Die besten Alternativen im Überblick

System Stärken Ideal für Potential limitations Preis
Billbee Robust order processing; includes 150+ shop, marketplace, shipping, and payment integrations from the start; highly flexible automation rules Growing merchants who want to manage all sales channels centrally and automate their processes Less in-depth CRM features from €9/month
PlentyONE (Plentymarkets) Multichannel platform with extensive marketplace and shop integrations, plus integrated PIM, OMS, and WMS Multichannel merchants who primarily want to manage many marketplaces centrally and scale their processes significantly Complex system; requires a longer onboarding period from €59/month
JTL Powerful inventory management with deep warehouse, stock, and logistics functions, as well as tight integration between shop, marketplaces, WMS, and POS. Merchants with large product ranges, their own warehouse, multiple warehouse locations, and complex processes Overkill as order processing software; complex to operate from €0/month
Xentral Comprehensive ERP with purchasing, warehousing, finance, production, reporting, and automation Merchants looking for an extensive ERP system Higher entry price; higher implementation and configuration effort; not focused solely on e-commerce from €99/month
weclapp Cloud ERP with robust CRM, project management, purchasing, inventory management, and general business processes Companies looking to integrate commerce with CRM, projects, service, or other non-e-commerce processes No e-commerce focus; less specialized in operational marketplace management from €163/month

Häufig gestellte Fragen

What should a good Afterbuy alternative be able to do?

That depends on how your company is structured. However, a good Afterbuy alternative should centrally consolidate your orders from various sales channels and reliably automate your processes from order processing to shipping. Important features include interfaces to shops, marketplaces, payment providers, and shipping service providers, as well as clear product and inventory management, centralized order processing, and custom automations for recurring workflows. Depending on the size of your company, additional functions for purchasing, fulfillment, CRM, or accounting may also be important.

Which criteria play a role in choosing an alternative?

When selecting a solution, you should first check whether it fits your sales channels, order volume, and existing systems. Ensure that the feature set covers your most important processes, that additional interfaces do not incur extra costs, and that the system is scalable. Then, compare the pricing model and the effort required for setup and migration. For example, Billbee is particularly well-suited for growing online retailers who want to easily bundle orders from multiple shops and marketplaces and efficiently manage their workflows with numerous interfaces and automations. Xentral is the right choice for e-commerce companies with more complex requirements for inventory management, purchasing, warehousing, fulfillment, and internal process automation. PlentyONE is primarily aimed at merchants who want to centrally manage many marketplaces and international sales channels and scale their offers, orders, and shipping processes.

What do I need to consider before switching to an alternative solution?

Plan the migration of your data and ideally allow yourself some time for the switch. For many comprehensive ERP solutions, the transition is somewhat more involved and requires a certain familiarization period. You should keep this in mind. Before switching completely, you should thoroughly test the new software and run through key processes such as ordering, payment, shipping, returns, and inventory updates. A transition phase with parallel operation can help avoid errors. Also, remember to train your team, check notice periods at Afterbuy, and perform a full data backup before starting the migration.